The 'higher sheen = more durable' rule is twenty years out of date. Today's premium matte and eggshell finishes are washable and tough, while satin and gloss spotlight every seam, patch, and roller mark on the wall.
A designer's rule for ceiling color: paint it the wall color, or the wall color cut 50% lighter — and if the room has crown molding, the ceiling matches the crown. Reflexive white is the dated choice, not the safe one.
The two aren't interchangeable: sandpaper shears high spots flat, while a sponge follows the surface and only smooths it. Paper for every sanding step of paint prep — the sponge comes out once, immediately before the final coat.
Paint bleeding under tape usually means cheap tape or a loose edge. Use a quality painter's tape and press the edge down with a flexible putty knife to squeeze out every air gap — then paint your color immediately, no sealing coat, no second brush, no racing the tape.